Marketing -- Study and teaching -- Massachusetts -- Boston
Subject Source: Library of Congress Subject Headings
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Overview Arnold E. Daum graduated from Northeastern University in 1940 with a Bachelor of Science in Business Administration and taught in Northeastern's University College from 1954 to the late 1980s. During World War II, Daum served as lieutenant commander in the United States Navy and was awarded the Bronze Star. In 1954, after serving in the Navy for 14 years, he retired and began teaching at Northeastern as an adjunct professor. He taught Marketing Management, Sales Management, Advertising...