Overview Asa S. Knowles, Northeastern University's (NU) third president, created the Office of University Development (OUD) in 1959 to increase NU's resources through fundraising activities and campaigns. These activities include Planned Giving, which encourages bequests, annuities, trusts, and life income agreements; Corporation and Foundations, which promotes capital gifts and grants from corporations, foundations, and other organizations; Alumni and Friends, which manages donations from former...